Google-branded phones to be released this year

There have been several reports over the last year mentioning Google’s interest in building a smartphone. Although the company does have its own Nexus program to showcase the best the Android platform has to offer (and, at least as was true at first, provide some baseline devices for developers), it still needs to somewhat compromise on hardware here and there by much less directly impacting the engineering process.

However, it looks like this may not remain the case for much longer, with a new report — once again — suggesting that Google plans to launch something much more home-grown than in years.

Google has certainly gone to tremendous lengths to make its own platform not just a solid alternative to iOS, but a phenomenal operating system in its own right (often better than its famous rival, we may argue); however, trying to find the handset which best displays the software’s capabilities has always been somewhat of a struggle.

Its own phone would allow Google to control the software, securing the future of services such as the Google search engine and Google Play app store that run on it. 

The new device, which will be released by the end of the year according to a senior source, will see Google take more control over design, manufacturing and software. 

Keep up with the latest technology trends

Follow @nosygist