Microsoft gets into the (legal) weed business
Shocking right?
Microsoft is making a bet on the legal weed business. Today, it announced it would partner with LA-based pot startup "Kind" to create software that helps track marijuana plants from "seed to sale". The software powered by Microsoft's cloud platform is designed to facilitate sales and commerce for states with legalized medical or recreational marijuana use.
"The goal of this relationship is to leverage each company's resources to provide State, County, and Municipalities with purpose built solutions for track and trace "seed to sale" in the cannabis industry) technology" Kind group said in the statement.
Microsoft moving into the legal marijuana segment is certainly a risky move.
Will Microsoft kick off a series of other major companies investing in weed startups? Only time will tell.
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