Kanye West Signs Deal With Adidas
Adidas has agreed a new long-term partnership with singer-turned-designer Kanye West, who the German sportswear company poached from arch rival Nike in 2013, helping to revive its business in the U.S. market.
The deal was described by Adidas on Wednesday as the most significant partnership between a non-athlete and a sports brand and said it will develop beyond its current lifestyle focus to introduce new sports performance designs. Adidas also plans new stores selling West's Yeezy branded products.
An Adidas spokeswoman declined to give financial details or specify the length of the deal. Media reports put the value of the previous deal at $10 million.
Follow @nosygist
Kanye West Signs Deal With Adidas
Reviewed by jim
on
10:11
Rating:
Reviewed by jim
on
10:11
Rating:
No comments